Since millions of users create eye-catching posts, you need Instagram aesthetics that stand out.
When users land on an IG account, how it appears shapes their first impression of your brand. This can be a crucial reason they decide to follow you or not.
This article will walk you through everything you need to know about aesthetics on Instagram, including tips and ideas.
Without much ado, let’s learn how to create strong IG aesthetics to get more followers.
Instagram Aesthetics: Establish Your Brand
Your brand’s identity is like a bedrock for everything you do. The “why” will help shape your voice, the design of posts, and how you engage with your followers.
Ask yourself:
- In one sentence, how will you sum up your brand?
- What’s your main goal?
- Who is the target audience?
- Why should IG users follow your brand?
You can better communicate your IG aesthetics once you have answers to all these questions.
Aesthetic Instagram Profile Picture: Make it Cohesive With Your Brand
Your Instagram profile picture is small, but it’s one image that represents most of your brand.
Consider this: you’re a food influencer or blogger, and your IG icon is a cat. This may confuse your visitors and force them to leave eventually.
A relevant profile photo tells users who you are and what you do right away. Still, you won’t have to brood over it.
Choose a simple but aesthetic Instagram profile picture—like a brand logo that matches the rest of your feed. Or, if bold colors and fancy app fonts are your style, show that in your Instagram icon.
Alternatively, you can pick a great photo that screams your brand and the vibe you want for your audience.
Hack: Test a new pic by posting it on your feed or Story first to see how people react. Remember, your profile pic doesn’t have to be perfect; it just needs to leave an impression.
Curate Aesthetic Instagram Highlight Covers
Aesthetic Instagram highlight covers are a simple yet effective way to provide your IG icon some additional oomph. Plus, they offer a chance to unify your aesthetics.
The key is to keep your highlight covers simple. This is because they appear small on a screen, so less is more.
For instance, like most cosmetic companies, you can use icons for highlight covers. They’re clear, communicative, and clean, and use single colors that match your brand’s identity and palette.
Since it has a consistent background color, the highlight covers create a professional, unified look even if the content varies.
You can easily curate excellent highlight covers for your account using Canva.
Create Aesthetic Instagram Bios—Ones That Stand Out
Creating cool, aesthetic Instagram bios can be a bit tricky since there’s not much room for flexibility. However, you can still make it unique and fun. Use emojis—they’re your friend.
For instance, you can assign an emoji to each piece of information in your bio. This makes your profile look clean and organized and even adds a bit of your personality to your feed.
Another option is to stick to one favorite emoji, using it like a bullet point. If it’s a quirky, uncommon emoji, that’s even better. Or, you can switch things up and place emojis at the end for a more laid-back, cartoonish vibe.
Additionally, you can utilize Instagram font generators to give your bio a distinctive look that catches the eye.
Whether your IG bio is info-packed or simple, use a link.
This link can lead visitors to your online store, YouTube channel, blog, or wherever you want to direct the traffic.
How to Make Aesthetic Instagram Stories
When creating your IG aesthetic, you’ll have to keep your Instagram story in mind. This is crucial because over 500 Million Instagram users use stories every day.
They don’t have to be picture-perfect. However, creating cohesive IG stories and backgrounds can help build the brand and keep followers interested.
Ready to improve your aesthetic game? Listed below are a few quick hacks on how to make aesthetic Instagram stories:
Add a Background Image to the Story
When you share a post to your Instagram Story, you can spice it up in multiple ways. For instance, you can change background colors or add background images from the camera roll.
Want to know how to add images to a story background? Follow the steps to the T:
- Choose the post for your Story and select ‘Add Post To Your Story.’
- Hit the ‘sticker tray’ and choose the ‘Add from Camera Roll’ sticker.
- Scroll through the images to choose the one you want.
- Move the post to one side of the story screen and make your photo bigger with two fingers. While doing this, tap and hold the original post with your thumb to bring it to the front. Position the post on the right to get more taps, as users typically tap there while browsing stories.
Tip: If you don’t have the ‘Add from Camera Roll’ sticker, try using apps like Storyluxe or Unfold.
Get More Colors
Believe it or not, the Instagram story is one of the best places to show your business’s personality. But what if IG doesn’t provide your unique brand’s color in the default options?
Luckily, there’s a workaround that helps you access any color you ever need. Here’s how to do it:
- Open Instagram Stories.
- Now, choose the “draw tool.”
- Long-hold any default color to open a color slider.
- Swipe to find the perfect custom color for your stories.
Add a Text-Shadow
Instagram has one font with a drop-shadow option. But you can get creative and add a cool drop shadow to all fonts.
- Type the text in a darker or lighter shade and position it where you want in your Story.
- Then, do something similar to the primary shade. Place it slightly angled on top of the shadow.
Whether it’s a video or a photo, you can add text to it. This provides a fun and quick way to design your IG Stories before publishing them.
Create a Cool Effect Using the Eraser Tool
Do you know you can employ the ‘eraser tool’ to make all types of cool modifications on your IG stories?
First, choose a photo and use the ‘draw tool’ to add an effect. You can remove parts of a zig-zag using the tool to create 3D effects.
It’s one of the many tricks you can try with an eraser tool to add cool effects to your Stories!
Turn Your Live Pictures Into Boomerangs
You can even turn your live pictures into fun, exciting boomerangs to up your aesthetic game. Here’s how:
- Open IG Stories and swipe up.
- Choose a live picture with a boomerang icon.
- Hold on the screen until “Boomerang” appears.
Note: Only iOS users can use this hack.
Pin Emojis, GIFs, and Stickers to Your IG Stories
Want to make your Instagram Stories more engaging?
Rather than layering design elements, you can use texts, emojis, GIFs, and stickers in your boomerangs and videos. It’s easy!
- Record a video, add creative elements like texts or stickers, and then tap and hold it.
- Use a slider bar to find the perfect moment in your video, and when you do, tap “Pin.”
What Is an Instagram Theme Page?
Wondering what is an Instagram theme page?
Instagram themes are visual aesthetics that brands and individuals use to create a unified look on their IG feeds. It helps content creators and influencers curate different kinds of content into digital motifs for a balanced profile.
When it comes to Instagram themes, choose consistent color schemes or color palettes. If you routinely change your Instagram themes, it may confuse followers and damage the brand image.
Nevertheless, here are a few theme ideas you can use for your IG page:
- One Color: Keep it simple by choosing one color for your entire feed. It gives a clean and cohesive look—especially if you go for a calming shade like soft pink.
- Transition: If you can’t decide on one theme, try a transition theme. This way, you’ll be able to experiment with blending colors every few images. For instance, you can start with one color, add accents in another, and gradually introduce new colors. This keeps your feed interesting yet cohesive.
- Pastels: Like a one-color theme idea, you can use a consistent color palette for feed design. For example, you can choose pastels as they give a childlike and cheerful vibe. Moreover, they’re captivating and bring a touch of the unexpected.
- Bright Colors: If your brand is playful, a feed replete with bright colors is a great choice. They’re lighthearted and help you easily grab your target audience’s attention—especially young people.
- Black And White: For a touch of sophistication, go for a polished black and white theme. The absence of color directs focus to the main subject, creating a timeless feel for your business.
4 Quick Tips and Ideas for How to Make Your Instagram Aesthetic Go Viral
From blurry shots to unedited yet curated content, we see a range of new aesthetics entering the world of Instagram.
Looking for a little inspiration for how to make your Instagram aesthetic? Here are the top 4 ideas you can experiment with.
Blurred Shots
Ever feel like you’re seeing double? If so, you’re not alone! This new aesthetic is about out-of-focus photos, ranging from fully blurred to subtle action shots.
To nail this aesthetic, make sure to add movement in your next photo. You can also use a popular photo and video editor tool to recreate your look.
In-App Fonts on a Feed
If you browse memes often, you may know that more posts use IG’s in-app fonts.
Like others, you can also curate eye-catching memes with a burst of color to match your overall aesthetic effortlessly.
Unedited Yet Curated
Authentic reality—including imperfections—is everything.
Celebrities, brands, and influencers bandwagon this aesthetic and share batches of ‘unedited’ videos and photos in Reels or carousel posts.
It’s simple: you just have to share what’s happening in an unprocessed, raw way. It can be anything, whether random uploads from the camera roll or highlights from last month.
Tip: While unedited photo dumps are an aesthetic, a bit of curation can make your post truly shine.
A Blend of Lifestyle and Product Shots with Creative Instagram Feed Design
Popular with influencers and brand owners, use your creative Instagram feed design to show your product assortment. For high engagement rates, blending user-generated content with product clips is best. If required, you can sprinkle in a few lifestyle shots as well.
It’s a simple yet effective way to convey your unique identity and value.
Get More Instagram Aesthetic Ideas With snsflow.com
Investing your time and detail into creating your aesthetics can significantly benefit your brand and boost conversions.
With numerous brands competing for attention on Instagram, it’s essential to stand out. Create curated and appealing content to instantly connect with your audience and make a lasting impression.
Creating Instagram aesthetics isn’t easy. Not only do you have to come up with new aesthetic ideas constantly, but you maintain them as well.
Want to improve your overall aesthetic to get more followers and use IG to grow your business revenue? Choose snsflow.com!
We have a range of tools and strategies that can help you grab your target audience and grow your account. You can easily show users your beautifully created Instagram feeds and increase engagement and following.
Discover how we can help you increase your network of followers today!
