Discovering how to unlink Facebook and Instagram is a simple process that you can complete in a few minutes. We’ll share the step-by-step procedure for your convenience. Unlinking the accounts can help avoid conflict and separate your content strategies. 

Furthermore, you can unsync specific aspects of the accounts. This includes the profile images and usernames. Therefore, you can customize the identity of both accounts while they are linked. Also, learning how to unsync Instagram from Facebook is a reversible process. This means you can sync them back up again in the future.

How To Unlink Facebook and Instagram in a Few Minutes

Do you want to learn how to unlink Facebook and Instagram? You may want to complete this process for a number of reasons, such as recovering anonymity. Here are the steps for how to unlink Instagram and Facebook:

1. Log in to your Instagram account and go to Settings. 
2. Select Accounts Center from the options. 
3. Choose the Accounts tab. 
4. On the right-hand side, you’ll see linked Facebook profiles. 
5. Click on Remove to unlink any Facebook profile instantly. 

If I Delete My Facebook, Will It Delete My Instagram?

No, deleting your Facebook account will not delete your Instagram account. That’s because the two accounts are separate, so account settings on one don’t impact the other. This is also true when you have linked Instagram and Facebook accounts. 

The only way your Instagram account can be deleted is if you do it yourself or break the rules on the platform. Also, when you choose to delete your Instagram account, you have a 30-day grace period. This means that within 30 days, you can reverse your decision and receive the account back. Afterward, your Instagram account is gone forever. 

Stop Instagram From Posting to Facebook

Do you want to stop Instagram from posting to Facebook? Then, you can unlink the accounts or toggle off the feature that syncs the posting between accounts. Here are some of the top reasons why you may want to avoid posting the same content on Instagram and Facebook:

• Different target audience: Your target audience on Instagram and Facebook may be drastically different. Therefore, you may want to avoid posting the same content on both platforms. This allows you to customize the content for each and potentially increase the conversion rate. 
• Improve privacy: You may not want your social circle on Facebook to look at your Instagram updates. Unlinking the accounts goes some way towards this. However, you’ll also need to make your Instagram account private. 
• Different content strategy: The content strategy you want to deploy may require a different approach on Instagram and Facebook. Therefore, unlinking the accounts is the right move to separate your content strategy.

Deactivate Instagram Account to Unlink From Facebook

You can also deactivate your Instagram accounts to unlink them from Facebook. This is the right step if you wish to no longer use Instagram. Also, deactivating the account instead of deleting allows you to change your mind. That’s because you can activate the Instagram account at any time. 

Here are some of the top reasons why you may want to deactivate your Instagram account:

• Funnel resources: You may want to funnel your available resources to Facebook instead of Instagram. This may be relevant for smaller companies with a limited budget. Once you have the time and resources to work on both accounts, you can reactivate Instagram. 
• Unsure of branding strategy: Branding on Facebook and Instagram is different. That’s because Instagram is a more visual platform than Facebook. However, if you don’t know the right approach, it’s a good idea to deactivate and wait. Once you have the right strategy, you can return and figure out the best approach. 
• Reputation management: Did you make a few wrong movies on Instagram, and now your brand reception on the platform is tarnished? Then, you can unlink both accounts to avoid doing more damage. This gives you a chance to call in a brand reputation consultant to improve the situation. 

How To Unsync Facebook and Instagram Profile Pictures

Do you want to know how to unsync Facebook and Instagram profile pictures? You can choose to unsync specific aspects of the accounts. This is handy when you want to optimize the best picture for both platforms. 

To unsync the profile pictures on Instagram and Facebook, you’ll need to go to the Accounts Center. From there, you can unsync your usernames, profile pictures, and avatars. Then, you can optimize your Instagram profile image to meet objectives. Here are a few tips for how to optimize your Instagram profile picture:

• Logo for brands: Are you trying to grow a brand on Instagram? Then, choose your brand logo as the profile image. This will help users quickly identify your account when looking for the brand. It’s common practice for brands to use their logo as the profile image, so users expect it. 
• Show your face: It’s important to show your face when growing a personal brand on Instagram. That’s because it will help users readily identify you and forge a connection. Otherwise, your account will have an anonymous feel, which isn’t ideal for personal brand growth. 
• Avoid formal images: Leave the corporate-style image to platforms like LinkedIn. On Instagram, you should aim for more casual images since that’s what users expect. Look at your competitor images if you are stuck for ideas on how to implement casual profile pictures.

The Advantages of Linked Instagram and Facebook Accounts

Now that you know how to disconnect Facebook from Instagram, you may be eager to take the step. However, before you do, make sure you fully understand the benefits of a linked Instagram and Facebook account. In this section, we’ll reveal what they are to give you some food for thought.

1. Manage Messages Across Accounts

When the Facebook and Instagram accounts are synced, so are the messages. Therefore, you can receive customer questions on your Facebook business page and respond to them in IG direct messages. 

This is excellent for streamlining your social media presence on both platforms. Furthermore, it’s one of the simple steps that you can take when you need to improve the speed of message responses. 

It’s important to respond to customer messages quickly since it may increase sales. That’s because some customers may ask questions before they want to go ahead with the purchase. 

2. Automate Content Publishing

You can publish content on Instagram, and the same posts can be sent to your audience on Facebook. The merging of content publishing for both platforms can simplify the process and save you time. This is especially true if you want to create the same kind of content on both platforms. 

However, this isn’t always the best strategy since audiences on Instagram and Facebook like to consume content differently. For instance, on Instagram, users are more interested in pictures and videos. Hence, you’ll need to create content that’s focused on visual media, which isn’t the case on Facebook. 

3. Access Facebook Audience Data

Facebook’s audience customization tools are more advanced than what you get on Instagram. Therefore, you have a better chance of targeting the specific audience you want on the platform. There are multiple benefits of improving the targeting of your audience, such as:

• Increased conversion rate: You can improve the conversion rate of social media marketing campaigns by accessing data on Facebook. That’s because you can better match the advertisement to the audience. Use Facebook’s advanced targeting and watch your conversion rate reach new heights. 
• Audience segmentation: You can improve the audience segmentation of marketing campaigns with better data. For example, you can segment audiences based on geographic location. This is relevant for businesses that have different retail outlets. 
• Return on Investment: You’ll improve your return on investment as a result of better audience targeting. Hence, taking the time to sync accounts and learn the targeting features is worth the effort. 

4. Expand Your Reach

Do you not have a Facebook account for social media marketing? Then, creating a Facebook for your business is a no-brainer. It allows you to expand the reach of your marketing and acquire new customers. That’s because some of your audience may only be active on Facebook and avoid Instagram altogether. 

Also, some niches are less competitive on Facebook than on Instagram. When this is the case for you, it’s a good idea to add Facebook to your portfolio of marketing channels. Hence, you should research the Facebook competition for your niche to set the right expectations.

Should You Unlink Facebook and Instagram Accounts?

You need to decide if it’s worth unlinking the Facebook and Instagram accounts based on your preferences. There are benefits and a few advantages of synced accounts. For example, the benefits include better audience targeting and easier message management. 

Now that you know how to unlink Facebook and Instagram accounts, give it a try for yourself. It takes just a few moments of your time. Also, you can complete the process on your personal computer or mobile device. 

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