In many cases, it’s much simpler to get views than followers on an app like TikTok. The For You page, in particular, encourages continuous scrolling rather than exploring each account. You can still find ways to create a community and make an impact, however. In this guide, the snsflow.com team shows you how to get followers on TikTok, alongside how to go viral.

How To Get Followers on TikTok: The Main Tips

Even if you have a viral video or two, there’s no guarantee this will boost your follower stats. You might have to go the extra mile to convince people you’re worth keeping up with. Here are some great tips that turn one-time viewers into devoted followers.

1. Define Your Audience

You can’t be everything for everybody; trying to have broad appeal usually doesn’t work. Focus on appealing to a specific niche, such as a specific sector or community. Once you have a target audience, you can tailor everything you post to their preferences.

2. Aim for Gen Z

If you want an older audience, it might be worth joining another platform. TikTok is perfect if your goal is reaching younger adults. According to DataReportal, over 70% of the app’s users are under 35, with nearly 40% actually 24 and under.

3. Do Challenges

Every day brings new challenges, and in the case of TikTok, this is a good thing. Search for new trends across your community to make your own. On ‘FilmTok,’ for example, your network might be watching a new genre every week for a whole year.

4. Multipart Content

Create a series of videos that you update weekly or perhaps even daily. This will encourage the people who watch your content once to keep an eye out for more. For example, you could share daily makeup hacks that can complement any look.

5. Asking Politely

Sometimes, all it takes is for you to ask your viewers to follow. When scrolling, it’s easy for them to forget that every video has a whole account behind it. Not everyone will follow your reminder, but it’ll still boost your follower count.

Finding Your TikTok Audience

If you want to grow your personal or professional TikTok brand, you’ll need an audience. Any niche could find a community on this app if they follow the right steps. Look for popular, relevant hashtags relating to your subcultures. Check through the creators and commenters you find and see what they respond to.

Your persona should be authentically you but in a way that appeals to your audience. However, your own identity should be at the heart of every piece of original content. See what the current discussions and debates are across the community. You can join in via comments or by making your own video.

Every community has its own hierarchy of sorts. The beauty side of TikTok has makeup brands, influencers, product reviewers, nail artists, hairstylists, and more. You’ll need to find where to fit in and what you bring to the table. Finding out what your competitors are missing on their own accounts is often the first step.

Your other social media platforms will also help you grow your followers. For example, making it big on Instagram affords you a built-in audience who’d be happy to follow you. See what people like about your reels and apply this to your videos. You can similarly use your TikTok successes to boost your Instagram. 

How To Grow Your TikTok Account

Once you know which audience to target, the next big step is convincing them to follow you. The TikTok analytics tab is full of real-time data about your audiences that could help with this. You’ll be able to learn what times your followers are active, for example, and their specific locations. In addition, you can find your followers’ specific age groups.

To access your analytics, click on your profile at the bottom right of the app feed. Click the three vertical lines in the top left, then press Creator Tools on the menu that appears. Here, simply click on the Analytics button. Understanding your audience and what they like is a great way to increase TikTok followers and become a thought leader.

Embracing the power of TikTok ads can also help you find people who love your content. If your profile is struggling to get on the For You page, consider paying for exposure. This will promote one of your posts to the demographics you’re looking for. However, avoid bot followers if you’re wondering how to get more followers on TikTok by paying.

A tone that connects with your viewers will encourage them to stick with your account. TikTok is an app that many people (including your potential followers) associate with comedy. Brands that focus on TikTok find success when they play to this niche. Show your personality in every video, and consider using the ever-popular vlog format to connect with your viewers further.

How To Get More Views on TikTok

Every social media network moves quickly; TikTok is no exception. You only have a couple of seconds (if that) to get somebody’s attention before they move to another video. Even before they reach this point, the platform uses an algorithm to decide which profiles it shows your content to.

You have to make your content incredibly relevant to your audience. TikTok must then be able to tell who it’s for. Popular hashtags are one way of achieving this — your network will use these to discover new content. Find out which tags are popular across your niche and make content that targets them specifically.

Look for challenges that people in your space are sharing. Take part yourself, and if you can, make sure to credit the trend’s original creator. Timing is also essential for making sure the video shows up in people’s feeds. Use your analytics to discover when your current audience is most active.

Knowing how to grow your TikTok account and get the views you need is about creating content that works. Don’t be afraid to look at other profiles for inspiration, so long as you don’t copy them. People will keep up with your account if they like your unique personality at the heart of it.

How To Go Viral on TikTok

One step beyond getting more views is managing to get a viral post. You can follow many of the steps above to boost your chances of going viral on TikTok. However, some factors are beyond your control. Here are seven great tips for how to go viral on TikTok:

• Storytelling: One of 2024’s biggest TikTok trends so far is sharing ‘unhinged’ stories. Tell your followers about your own unique tales and consider turning them into a series.
• Be funny: Most people use TikTok because they want to laugh in a matter of seconds. If you show a sense of humor, people will likely share your videos with their friends.
• Use trending music: Every day, there are new trending sounds that users are keeping up with. Find unique ways to add them to your content, or even come up with your own.
• Be patient: A lot of the time, luck is a big part of making an impact. This means you can’t expect it to happen just because you worked hard on your marketing strategy.
• Share your knowledge: Discuss top tips, life hacks, or even fun facts about your industry. People love using TikTok to discover new ideas and learn more about the world.
• Don’t try too hard: Make sure your posts are always authentic and focused on you. Many of your viewers will be able to tell if your only reason for posting is to get viral.
• Interact: If your videos have good engagement, this lets them grow even faster. Reply to comments and start fun discussions where you can in order to ride this wave.

Reaching the For You Page

TikTok’s For You page is a constantly changing reservoir of relevant content. Every video is one that the app decides is perfect for you. A big part of how to get more views on TikTok is finding a way onto someone’s For You. Though there’s much we don’t know about the algorithm, you can still find ways to boost your chances.

Your initial burst of engagement is vital for showing the app your content is worth a watch. Build a motivated, engaged audience and post at the right time. This gives your video a good chance at ranking highly and showing up for the right groups. Trending hashtags also help to broadcast your posts to audiences that will enjoy them.

An original video will always do better in the algorithm than a copy of another post. For the most part, challenges are exceptions, but you should still bring something new. Completion rates are also important to the platform’s For You visibility. If people aren’t sticking with your videos to the end, TikTok won’t see them as worth promoting to others.

TikTok Engagement Tips

Getting high TikTok engagement amplifies your success. This means the more likes you get, the more people will see your posts. They might then, in turn, decide to like and comment all over again. Here are seven tips to boost your engagement on TikTok:

• Loop your videos: If you can give your videos seamless loops, people will watch them for longer. TikTok will count the second view as soon as they watch the intro again.
• Add captions: The app has plenty of deaf users and those with their devices on mute. By adding closed captions, more people will have a chance to view your content.
• Be concise: TikTok is all about short content, so try to keep your videos brief. Even if you have three minutes to use, a short video usually has higher completion rates.
• Use hooks: A striking, engaging hook will also encourage users to finish the video. At the start of a TikTok, for example, you can ask a question your video will answer.
• Collaborate: You can always join up with an influencer who gives your business profile a shout-out. They come with a loyal audience that trusts the brands they use.
• Write a good description: Your video’s caption could encourage users to stop scrolling. It helps to pique their curiosity, maybe by saying to keep watching until the end.
• Reply with videos: TikTok lets you reply to comments with new videos. This means every comment that someone leaves is a chance to make even more great content.

Building a United Social Media Strategy

Your online presence should work together as one brand, even if you’re a personal account. For example, your Instagram can also benefit from short videos in the form of reels. You could even upload your TikToks to Instagram to cover the widest possible audience. However, if you do this, you must remove the TikTok watermark for better engagement.

Focusing on Instagram alongside TikTok helps you broaden your content and audience. Though both are popular with young demographics, Instagram might help you reach more millennials in comparison. Posting photos of your hobby or brand will also give you opportunities that don’t fit a video format. Each network should show your followers a new side of you.

Though plenty of TikTok engagement tips work for Instagram, too, the audience you build will be different. You have to account for this throughout your strategy. For example, the topics you talk about on a livestream depend upon the app you’re using. Fine-tuning your content will help you keep gaining followers at a consistent rate across either network.

Once you figure out how to get followers on TikTok, your brand can succeed across many other apps. If you need any help with your Instagram popularity, however, consider using snsflow.com’s paid organic followers.

Our team only ever uses real followers to boost your profile and get you high engagement, which is sure to last. Discover the power of snsflow.com, and you’ll have an Instagram account that suits your TikTok’s popularity.