Instagram hashtags are incredibly effective for boosting engagement on your posts. However, with millions of posts out there, how do you find the best hashtags for Instagram posts? The options seem endless, with countless combinations of words and phrases to choose from.
It might feel overwhelming at first. But don’t worry. You’re not alone in your quest for effective hashtags. Once you learn how to discover trending hashtags, you can use them to elevate your next marketing campaign. This can be your opportunity to stand out on social media.
Let’s increase that engagement rate with some simple tricks to find the perfect hashtags for your Instagram posts.
6 Tips on How to Find the Best Hashtags for Instagram
Using hashtags, but they aren’t doing anything for you? Maybe you aren’t using the right hashtags. Here are some tips on finding the best hashtags on Instagram.
1. Conduct Research on Instagram Hashtags
It seems like every topic has its own hashtag. So, you can’t expect every hashtag to interest your target audience. If you want to target the right audience to boost engagement and visibility, begin by researching relevant hashtags.
When you research relevant hashtags, you’re looking for ones that match your post. Think about what people interested in your topic might search for. Using these hashtags helps more people see your posts because they’re looking for posts like yours. So, by picking the right hashtags, you can get more followers on your Instagram account.
2. Find Your Niche Hashtags
Niche hashtags draw fans interested in your brand, services, and products. Start by brainstorming your industry and conducting keyword searches for hashtags.
Also, keep an eye out for hashtags with fewer than 500,000 posts. These low-volume hashtags help your brand shine amidst less competition. Lastly, save your hashtags in lists to simplify your Instagram posting process.
3. Check Out Local Hashtags
To find great hashtags for Instagram, try searching for ones related to your local area. These hashtags connect you with people nearby and can help you get more likes and comments on your posts.
Using hashtags with your city’s name or popular places can attract followers who live close by and share your interests. It’s like joining conversations happening right in your neighborhood. Moreover, it’s a fun way to show off cool events happening around town.
4. Use the Instagram Search Bar
To find great hashtags for Instagram, try using the search bar on social media platforms. It helps you see what’s trending and find hashtags that fit your posts. Just type in keywords related to your content and see what hashtag suggestions come up.
Try out some new hashtags to find out which ones are popular and get fresh ideas for your campaign. Ensure you stick to three or five hashtags for Instagram and TikTok and even fewer for Twitter. This will keep your message clear and interesting for your audience.
It’s a simple trick to make your posts more visible and engaging on Instagram.
5. Use Tools To Find Hashtags
Using Instagram’s hashtag tools is a good option if you’re having trouble finding hashtags. Learn which keywords have a high and which have a low volume using free or low-cost applications.
After all, popular hashtags come and go, so you’ll have to do some daily research to keep up. But this can take a while.
That’s why it’s smart to employ the best hashtag finder to discover the ideal hashtags for your most recent promotions.
6. Check out Websites With Hashtags Collections
Countless online resources compile a list of hashtags popular on Instagram. Always remember that lists like those contain tags that millions of people use all the time. However, not all of them are necessarily appropriate for Instagram posts.
Why? Because a million people are already using them in their posts.
So, do your research, pick the relevant hashtags, and create a good mix of high and low-volume hashtags. Also, make sure that the website is sharing accurate and up-to-date ones.
Importance of Using Trending Hashtags for Followers
Anyone wishing to grow on Instagram should use popular hashtags for followers. But why? Listed below are a few of the most compelling reasons for joining the hashtag army.
- Instagram users can reach a wider audience than just their followers by using popular hashtags.
- You have a better chance of reaching new audiences by using relevant, trending hashtags.
- Hashtags are a great way to increase interaction with posts and reels.
- Using popular hashtags improves your post’s visibility on Instagram’s Explore page.
- By following trending hashtags, you can keep yourself informed about what’s happening in the business world. You’ll also get to know what others are talking about to tweak your campaigns around the trending topics.
Ultimately, using hashtags is one of the great strategies to get more followers on Instagram.
How To Find the Best Instagram Hashtags for Your Business
It takes planning and research to understand how to find the best Instagram hashtags for your business. To begin, put yourself in the shoes of the individuals you wish to attract with your post. Then, follow the following strategies according to your needs.
Understand Your Ideal Customers
When hashtags trend on social media, lots of people take interest in them. Popular ones like #viral or #trending aren’t just for your business. Big influencers and companies use them, too.
Focus on what your customers like and who they follow. Make a list of their interests, hobbies, and favorite influencers. Understand their demographics so that you can use the right hashtags and connect better with them.
Use Branded Hashtags
Instagram postings should always have at least one branded hashtag. You can measure the reach and recognition of your brand by doing this. On top of that, it’s a great way of engaging your audience.
Keep your branded hashtag page active and full of content by encouraging your followers to use it. They can use it when sharing user-generated content on Instagram.
You should also mention your branded hashtag in your profile. It can help your current and potential Instagram followers to join in on the fun.
Create a List of Potential Keywords and Topics
Next, keep your creative juices flowing. Use them to brainstorm a list of possible keywords to include in your campaign hashtags. Look for an event similar to yours. Begin with a broad search and then narrow down on the most effective hashtag engagement.
One may, for instance, use the hashtags #giveaways, #iPhone, and #LA to locate iPhone giveaways in LA. If you plan a giveaway campaign, you can use these hashtags to research more relevant ones.
Why Do Hashtag Research?
Researching hashtags is important because it enhances the effectiveness of your social media efforts by avoiding random usage. If you don’t do hashtag research, you might end up using irrelevant hashtags. They might not be popular with your followers, either. Here’s why it’s a big deal:
- Staying Relevant: Research helps you pick hashtags that match your posts. This ensures more people are genuinely interested in your content and see them more.
- Reaching the Right People: When you know the hashtags your audience likes, you can use them to get their attention. This will make them more likely to engage with your posts.
- Avoiding Overused or Irrelevant Tags: If you use hashtags without thinking, you might end up with ones that everyone else is using. This can bury your posts or attract the wrong crowd.
- Tracking Performance: Researching lets you see which hashtags are doing well for your content. This helps you figure out what’s working and what’s not so you can focus on the good ones.
- Maintaining Brand Consistency: By researching hashtags, you can make sure you’re using the branded ones consistently. This helps build your brand’s identity online.
List of Hot IG Hashtags in 2024
Here are some of the top and most hot IG hashtags in 2024:
- #love (2.1B)
- #instagood (1.7B)
- #fashion (1.1B)
- #photography (1B)
- #picoftheday (726M)
- #instadaily (659M)
- #followme (557M)
- #summer (556M)
- #beauty (538M)
- #fitness (530M)
- #like4like (513M)
- #friends (442M)
- #ootd (433M)
- #trending (445M)
- #sunset (328M)
- #artist (325M)
- #motivation (365M)
- #dogsofinstagram (313M)
- #beach (298M)
- #nofilter (285M)
Do Hashtags Work on Reels?
Yes, hashtags work on reels. Just like for feed posts, hashtags work equally effectively in Reels’ captions and comments. They can help you maximize your reach on Instagram.
Sometimes, people prefer to include them in a comment for the aesthetics of the caption. We recommend putting them in the caption to ensure Instagram Analytics picks them up so you can track their performance.
Plus, most people will only see the first few words of your Instagram Reels on the Explore caption. They won’t even scroll down to see the hashtags. So, aesthetics won’t be an issue. You can also save time by placing them in the caption.
How to Choose Hashtag Generator for Instagram
Picking the right hashtag generator for Instagram is essential to increase visibility and engagement. Follow these steps to select the best tool for your needs:
- Find Relevant Hashtags: Look for a generator that suggests hashtags related to your posts or niche. Make sure the hashtags match your style and target audience.
- Explore Variety: Choose a generator that offers a wide range of hashtag options. Experiment with different combinations to determine the most effective ones for your posts.
- Analytics and Insights: Choose a tool that shows you how well your hashtags are doing. This helps you see which ones are popular and which ones need a change.
- Customization: Pick a generator that lets you customize your hashtags. This means you can choose hashtags based on where you are, your language, or who you’re talking to.
- User-Friendly: Go for a tool that’s simple to use. It should be easy to copy and paste your hashtags for each Instagram post.
- Compatibility: Make sure the generator you choose is good for Instagram. Some tools also link up with scheduling apps, making it easier to plan when your posts go up.
- Reviews and Reputation: Read what other people say about the hashtag generator. If others like it and say it helps, it’s probably a good choice.
- Cost and Features: Some generators are free, while others need payment. Consider what you can afford and what features you need.
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An effective use of hashtags can greatly expand your brand’s reach and exposure in the market. So, it’s about time you begin using hashtags if you haven’t already.
These strategies can help you make your profile get high reach—whether you’re a brand or an influencer. So, do your research on how to find the best hashtags for Instagram and choose wisely.
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