Have you ever come across a TikTok account that’s planning a giveaway? Have you found yourself enticed by the concept of winning a cool prize? Maybe you read the instructions and entered the competition, after all, somebody has to win! Well, that creator or business will be super happy for your contribution. They’ll appreciate the added views, likes, reposts, or interaction.
Are you wondering how to do a giveaway on TikTok yourself? The good news is that anyone can! With some strategic planning and thinking ahead, you’ll experience an increase in likes, views, and engagement. Do you want to know more? Let’s get started!
What Is a TikTok Giveaway?
According to Hootsuite, TikTok is the most downloaded app in over 40 countries. There are so many active users. So, as you can probably gather, TikTok is very popular, and standing out is hard!
So, how can you stand out on TikTok? A giveaway! If you’re a creator, an influencer, or a business using the app, a giveaway is a competition you hold. You create entry requirements and award the winner with a niche prize, such as a selection of your products.
When TikTok users hold a giveaway, there are usually some entry conditions. These are normally strategies to help boost engagement and increase followers. They might even include a hashtag to increase user-generated content. The main point is to reward your followers, increase visibility, and capture an audience’s attention. Because of TikTok’s viral nature, many businesses create giveaways to promote themselves.
How To Do a Giveaway on TikTok: A Step-By-Step Guide
If you want to know how to do a TikTok giveaway, there are some critical steps to take! These steps ensure that you get the most out of the process and everything runs smoothly. Below, we give you a practical step-by-step guide to help you plan and execute a successful giveaway.
1. Set Your Goals
The first step, and arguably the most important, is to set your goals. What do you want to achieve from the giveaway? This answer usually depends on the size of your business. Here are some possible goals you might have:
- Gain more followers
- Increase engagement through likes, comments, and shares
- Show off a new product and raise awareness
- Increase the visibility of your brand
These goals will determine the entry requirements later on, so it’s important to know them! Plus, by strategically planning ahead, you can ensure that your business gets the most out of the giveaway. Furthermore, you can ensure that your followers do, too.
2. Plan the Prize
Once your audience enters your giveaway, what will they actually get if they win? You need to plan good giveaway prizes and make sure it’s something that people will want to win. Otherwise, you probably won’t meet your goals! Look at your target audience, think about your niche, and consider what people will want.
Some good potential prizes are:
- A selection of products from your business
- The latest technology items, e.g. Airpods
- Exclusive products
- Gift cards
3. Create the Entry Requirements
The entry requirements are what will boost your account. So, depending on your goal, you can create them accordingly. Do you want more followers? Make following your account one of the rules. Do you want more engagement? Include adding comments! Or create a hashtag for people to use. You can cater to the requirements to meet your official rules and express them clearly to your audience.
Once you know what your rules are, you can explain them clearly in a video. It’s probably a good idea to write the official rules in a document and have that on hand. This just means that you have a record of what the people entering need to do. Plus, it can help cover your back if there are any legal or fairness issues.
4. Announce Your Giveaway
Once everything’s in order, you can announce your giveaway! Tell your audience what’s on offer and how they can win it. To get the most engagement and visibility possible, making your announcement as compelling as possible is key.
Use any other social media platforms you have to announce your giveaway. Promoting your giveaway is really important, as it’ll increase your chances of success. The more people who know about it, the better!
5. Select the Winner
Once the giveaway has come to an end, it’s time to choose your winner! There are a few different ways to select a winner on TikTok. You can either use a third-party tool to choose an account at random. Or, you can also choose your winner based on the entries. It really all comes down to the scale of the contest!
Once you’ve selected your winner, you can announce it by video. Remind the audience what the winner is receiving, and let people know that another giveaway is coming soon. Make sure you thank everyone for taking part, as this helps to build trust with your audience.
6. Look at Your Results
Once the giveaway is over, take some time to analyze your results. See how the final results worked alongside your goals and find any areas you can improve on next time. You could even gather some feedback from the people who entered and see how they feel! Then, the next time you do a giveaway, it’ll be bigger and better for a larger audience!
How To Do a Giveaway on TikTok Live: The Ultimate Guide
A lot of TikTok content creators enjoy using the Live feature to interact with their audiences. What’s so exciting about TikTok Live? Creators and users can engage with each other in real time. Some TikTok creators choose to do Lives there and then and award users with prizes based on their actions.
The process of doing this begins in the same way we mentioned earlier. Below we present a helpful guide on how to do a giveaway on TikTok Live.
1. Set Your Goals
You still need to spend time creating goals and strategically planning your giveaway based on them. For example, users might still need to follow your account if your goal is to gain more followers. Or, they might need to leave a comment with a certain emoji or word if you want to boost engagement.
2. Choose a Prize
If you want people to participate in the competition, you need a prize that’s going to attract attention. Think about what your target audience wants to see, and base your idea on that.
3. Promote the Giveaway
Just like a standard giveaway, you need to get promoting! The more promotions you do, the more likely people are to join your TikTok Live. Create engaging posts that let audiences know the date and time of the giveaway.
4. Prepare for the Giveaway
We all know how technology can go wrong! Being as prepared as possible is really important. This is key if you’ve promoted the giveaway, as people will have high expectations. Think about aspects like good lighting and your internet connection, as this will ensure you’re as professional as possible.
5. Set the Guidelines
Setting guidelines is essential as it lets people know how to get involved and enter. State clearly how you want people to enter and lay out the rules. You can do this through a social media post or a TikTok video.
6. Interact and Engage With Your Audience
Hosting a Live is a great way to interact with your audience. Answer any questions they send you or reply to comments. This is an excellent way of increasing engagement, and it’ll encourage more people to take part.
7. Announce the Winner and Follow-Up
As your Live draws to a close, it’s time to announce the winner! You can choose someone at random through a third-party tool or have your answer pre-prepared. Once the Live is over, make sure to thank everyone who took part.
TikTok Giveaway Rules: Creating the Entry Requirements
If you’re considering planning a social media giveaway, you need to put some rules in place. TikTok giveaway rules help the creator get the most out of the process. Once you’ve created your goals, you can set the entry requirements to what will fulfill them the most.
Think carefully about what you actually want to achieve. Then, create a set of rules for everyone who wants to join to follow. Some possible rules might be:
- Users have to follow your account
- Users have to comment on a certain emoji on your most recent video
- Users must use a specific hashtag and create a video using it
It all comes down to what you want to achieve! Remember, this is your giveaway! So, as much as the people taking part will benefit from the prize, you will too.
TikTok Giveaway Guidelines: The Best Practices
If you’re thinking of hosting a giveaway, following the guidelines is essential. In order to keep the process as fun as possible, having guidelines is key! They’re there for a reason, after all!
Here are some TikTok giveaway guidelines to follow:
- No gambling allowed
- No gamification
- Surprise-based products are restricted
- State the rules carefully and clearly
- Let users know the start and end date
- No pre-purchase from people who want to join
You are allowed to do giveaways on TikTok. However, they need to comply with these guidelines. If your giveaway fails to meet the guidelines, TikTok will probably remove it! So, take some time to familiarize yourself with them and ensure you meet each one!
Can You Do Raffles on TikTok?
Raffles are a fun and engaging way to interact with people and create a buzz of excitement. Under the umbrella of giveaways, raffles offer people the chance to win based on their odds. But can you do raffles on TikTok? TikTok has some guidelines in place, and whether you can do raffles or not is slightly misleading.
Overall, it’s best to avoid doing raffles because they can be considered a form of gambling. However, if there’s no money required from the participants, TikTok is more likely to allow it. You just might need to put an age restriction in place and send out a disclaimer about your process. The TikTok shop prohibits users from selling raffle tickets, so it’s probably best to avoid them for your giveaway.
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