Whether you’re already TikTok famous or just have a thousand followers, your account can still get sponsorship deals. This involves figuring out your place in quite a crowded online market, however. In this snsflow.com guide, we look at how to become a TikTok influencer and flourish on the platform.
Every year brings new trends, some of which last a matter of days. Learning how to be a TikTok influencer differs from year to year. For example, as more politically engaged young people join the app, they look for more activism-related content from influencers. Hence, the topics you post on TikTok could be a big factor in your account’s success.
TikTok is all about timing. Look at your biggest followers and the thought leaders in your specific industry or niche. See the types of videos they’re making and try to put your own unique spin on them. However, you can never just copy someone else’s video. Check the hashtags or even the trending sounds your friends are using. Both of these will likely change every week.
However, the biggest TikTok trend every single year is authenticity. Always stay true to yourself, as this is what your followers will surely connect with. Never jump on a trend or topic purely as a way of getting TikTok famous. Most people will know you’re not being real. By showing your network who you really are, you can join the app’s most successful influencers.
On virtually any social media platform, becoming popular will likely take some time, though there are exceptions to this. You must focus on building a strong brand that finds a devoted audience. However, you can only do this if you follow the right steps. Here are the tips you must follow if you want to become a TikTok influencer who gets brands’ attention.
You can only get authority in your online space if you figure out exactly what that space is. This will mean figuring out your account’s unique angle. For example, you can’t just join the fashion side of TikTok and expect instant fame. Every fashion influencer brings something new to the app.
While TikTok is mainly known for its short-form videos, this is just one side of an incredibly varied platform. Make sure you go LIVE to connect with your audience and experiment with the type of content you post. This can include finding trends in your network via popular hashtags or making your own.
Influencers work with brands all the time, but you can also team up with your mutual followers. If you manage to connect with other accounts in your industry, your popularity will soar. Reach out to other influencers with fitting collab post ideas to boost your follower count even further.
Consistency is paramount when trying to come out on top against the TikTok algorithm. Posting every day, perhaps more than once a day, will help you easily stay in people’s feeds. You should also reply to comments often. In fact, TikTok even lets you reply to them with new videos.
While it’s difficult, you can still find TikTok fame in one night. One major problem is the platform’s algorithm as this decides when your posts are most visible. However, there are a number of ways you can work around it and get more viewers. Here are some ways to quickly become a TikTok influencer:
The For You page is especially helpful with finding new trends. This gives you ideas of where to take your content or even a specific format you can use. For example, you may find an Instagram challenge that fits your TikTok account perfectly. Don’t be afraid to join in. Even if it isn’t the most creative content, it helps people see the person behind the profile.
Trends can rise and fall within 24 hours. If you see a few similar posts getting traction, join in as soon as you can. However, always find a way to link it back to your unique brand. For example, influencers can use trends to promote products. Even without sponsorships, you could highlight a brand you always use — this will help you get their attention.
Carry out weekly or even daily trend research. This can mean scrolling through popular tags on the app or checking the official Creative Center. TikTok’s own Commercial Music Library is also full of popular songs you can add to your videos. The platform even has a Keyword Insights tool that shows currently popular buzzwords. Their app has everything you need to find new trends.
Figuring out how to become an influencer overnight often means learning which brands to work with. You might not have the luxury of choice when starting out but focus on companies you like wherever possible. If you already use their products, this helps make your posts more authentic.
You can start out by simply sharing your own product reviews. The brand may even repost your video onto their own channels. This is especially likely if you tag them; reaching out yourself is also worth a try! Engaging with them even helps you appear on their influencer platforms when they look for sponsorship opportunities.
Not every sponsor will be a perfect match for your profile. Building a niche also means having a certain style and target audience. Big companies usually only go for large accounts. If you don’t have many followers, try promoting smaller businesses that will invest in nano influencers.
Sponsorship deals are the main source of income for influencers. By keeping their engagement high, they can attract more (possibly bigger) companies to show off their products. This could be in the form of a flat fee for each post or affiliate marketing. For the latter, you’ll only get money if people click on a product link.
How to become an influencer on TikTok is just as important as why you want to do it. Even if the main motivation is money, any post you make should come from the heart. You may also enable donations on your TikTok LIVEs. People who like your content can give you Diamonds that you then withdraw as real money.
If you’re popular enough to have over 10,000 followers, you may be eligible for TikTok’s Creator Fund. This lets you officially monetize your videos without a sponsorship. The better your posts do, the more money you’ll receive. If you’re wondering “How do influencers make money on TikTok?” these are the main ways.
Even if you go viral, not every sector can promise you millions of followers. To be an influencer, you’ll often need to find a balance between what you enjoy and what’s popular. There are many evergreen topics to build your content around, including fashion, makeup, books, and movies. However, these industries are quite saturated — so you might struggle to stand out.
TikTok’s wellness side has grown to match the many social media users becoming more aware of their mental health. Sharing motivational content and tips for improving mood every week could really help your engagement rate. People visit TikTok for short bursts of positivity and fun. If your profile is able to reflect this, you’ll find it easier to connect with people across any niche and gain free followers on TikTok.
The best industries are ultimately the ones you can talk about passionately. The ones you want to build a community within. Becoming a makeup influencer without knowing a lot about it would be a recipe for disaster. For example, you might have no clue which brands are ethical. When learning how to become an influencer in a popular network, pick one you know about.
Engagement rates are something of a self-fulfilling prophecy. This means the more views and likes your posts get, the more the app’s algorithm boosts them. Focus on engagement if you want to know how to get famous on TikTok. Brands will generally prioritize this over raw follower numbers.
Smaller accounts actually have higher relative engagement than big profiles. This is because it’s easy for the latter to be full of bot followers. In addition, their content is usually far less personal. Despite popular belief, the accounts with more influence aren’t always those with the most fans.
Relatable content is always the way forward, especially on TikTok. As a lot of popular videos take a vlog format, it’s essential you always keep your audience in mind. Every post is a new opportunity to connect with them on a deeper level.
If your content makes people feel seen, they’re more likely to engage. They might even leave a comment, especially if you casually ask them to. For example, you might ask followers to share their tips for keeping up with a reading list. This then gives you even more great video ideas.
Learning how to become a TikTok influencer follows many of the same patterns as Instagram. If you are a content creator who wants to grow across every platform, snsflow.com could help. Our team connects you with real organic Instagram followers who boost your engagement and make you sponsor-ready.
By building your social media presence across every app, you can even find a broader audience to enjoy your posts. Use snsflow.com today, and your Instagram profile will be able to easily keep up with your TikTok’s growth.