The tags you use on any app will be a big part of your success. People will only love your posts if they can see them — and if the platform knows to promote them. Finding the best hashtags for TikTok will help you succeed in any niche. Here’s a rundown of this app’s tags and how you should use them to your advantage.
Why Use the Best Hashtags for TikTok?
Hashtags are one of the best ways to grow your TikTok brand. Using popular hashtags might be the only way of breaking into a precise niche. These help you connect with a specific community by making your videos more visible where it counts. The more people see your post, the more who choose to become your followers and fans.
An eMarketer report shows that younger generations prefer TikTok to Instagram. You need to do all you can to reach this platform when your audience is on the younger side. Using good TikTok hashtags could be the key to this. You might be able to get on the For You Page for your profile’s entire niche.
The TikTok app is all about finding new content that fits your likes. The platform’s algorithm even makes sure every account has a constant stream of posts that relate to them. This system takes the words in your captions and tags into account in the process. Using a great hashtag strategy will “unlock” more people who’ll love your content.
Rules for Using Popular TikTok Hashtags
Tags aren’t as easy as putting the right words down and instantly getting TikTok fame. You need a stronger strategy than this in order to achieve long-term growth. Here are some basic rules to follow when adding relevant hashtags:
- Check your competitors: There’s no harm in seeing what other accounts in your niche are posting. The hashtags that work for them will give you a great starting point.
- Be specific: Don’t stay too broad; add hashtags that are about your niche. Look at (and use) fashion hashtags if your account’s all about new clothing trends.
- Create new hashtags: Don’t be afraid to start a trend or make tags for your own video series. Every popular tag has to start somewhere, after all.
- Keep location in mind: Use location-specific tags where you can — even if you have a global audience. This especially helps brands find local customers.
- Use 3-5 tags: There isn’t a limit on the number of hashtags per post. But using too many will make your profile look like it’s just trying to game the algorithm.
- Avoid banned tags: Some tags are havens for bots. TikTok is more likely to hide these posts. Use banned hashtag checkers online to find which ones to avoid.
- Try many options: You won’t find the best hashtag for TikTok in your first post. Test the tags you add to find ones that get you the results you’re looking for.
- Keep up with trends: Take part in hashtag challenges and tag them to stay a part of the conversation. Never let your account fall behind the latest TikTok fads.
Do Good TikTok Hashtags Last Forever?
There are lots of “evergreen” tags that users always trust to give them great content. Your niche hashtags are just as important as your broad ones in this regard. But you can’t just rely on these tags for every post.
You need to keep an eye on new popular tags. Even the most reliable ones might one day stop getting you any growth at all. It’s also worth mentioning that popular TikTok hashtags have a ton of competition. This means it’s easy for the algorithm to swallow up your posts.
It’s also possible for these “good” hashtags to be easy targets for spammers. TikTok might even limit the tag’s visibility or engagement for a while to fight this off. New trending hashtags may be the most reliable way forward when it comes to making your next video.
What Are the Best Hashtags for TikTok in Your Niche?
Every hobby and industry has a bunch of its own specific tags for you to try out. You need to find the side of TikTok that fits you most and see which hashtags they use. This in-depth research is a key part of any TikTok SEO plan.
To start with, here are 10 popular tags for the tech industry:
- #techtok
- #apple
- #unboxing
- #iphonetips
- #android
- #techtips
- #gamedev
- #startup
- #techreview
- #smartwatch
This covers different tech types, up to and including the biggest phone brands. Reviews and tips are pretty common video formats here.
Here are the best “BookTok” and publishing hashtags you could use:
- #booktok
- #currentlyreading
- #nowreading
- #authorsoftiktok
- #readersoftiktok
- #booklaunch
- #selfpublished
- #writingtips
- #romance
- #booklovers
These tags let you tell your fans what you’re reading or writing. Authors and readers alike have plenty of popular hashtags at their fingertips.
Here are the best hashtags for TikTok to go viral as a traveler:
- #traveltok
- #explore
- #travel
- #adventure
- #vacation
- #travelblogger
- #summervibes
- #traveltips
- #nature
- #holidaycountdown
Interestingly, the top tags don’t include specific destinations. However, you should still add one or two that are more about your journey.
Finally, here are some great retail hashtags for your next shopping trip:
- #smallbusiness
- #shoppinghaul
- #unboxing
- #shoppingaddict
- #shoppingspree
- #supportsmallbusiness
- #smallbiz
- #greatdeals
- #sale
- #retailtherapy
Small businesses are especially popular on TikTok. Many even sell their products directly on the platform. The other tags are mostly about a user’s latest purchases.
Do TikTok Tag Generators Work?
There are some online tools that claim to generate popular tags on the fly. You could just enter a keyword and instantly get top insights into other high-impact tags. Some even use your video’s caption to make smarter recommendations. For example, a TikTok tag generator might suggest the best hashtags for music if the caption says you’re a musician.
Plenty of TikTok users see success in these tools. Ultimately, they work by pointing your account in the right direction by showing which tags others are using. You don’t have to use these exact tags, however. Experiment with similar ones that have less competition. These might have many of the same users — but without a flood of content.
These tools work better as suggestions. But you’ll still need to add a few niche TikTok hashtags. Mix and match these where you can to get a more specific audience.
What Are the Best Hashtags for Music on TikTok?
Social media is a great way for new artists to get their songs out. There are tons of music lovers on TikTok waiting to add something new to their playlist, for example. You need to use hashtags to your advantage whether you want to share or discover new music.
Genre is an easy way of labeling music — and an easy way of searching for it. Use tags for the genre your music falls into, and always be specific. “#pop” won’t give you too much luck. Go with “#synthpop” or “#kpop,” for example. You could even add a custom hashtag if nothing else suits your latest track.
The music-making process has a lot of steps. You could post a teaser that goes into the lyrics of a specific verse. This might pair well with a “#behindthelyrics” tag. Videos of the studio recording also make you look more professional. “#studiosessions” would be a great tag to go with this.
But what are the best hashtags for TikTok when looking at the local scene? Check for hashtags that mention nearby venues and big cities. “#seattlemusicscene” can help you when looking for singers in Seattle, for example.
Finding the Best Hashtags for TikTok To Go Viral
Finding viral hashtags is about so much more than using the right tag generator. Luck is a pretty big factor in any meme, for example. Sometimes, you just connect with the right crowd at a good time. Here are some extra tips that can help:
- Focus on making great user-generated content. This will keep people’s attention long after they read the hashtag.
- Check the For You Page for current tags. You’ll see which hashtags TikTok is boosting to accounts like yours.
- Keep your caption’s character limit in mind. Make sure you can fit up to five hashtags on your post.
- Find tags you want to use more regularly. These should be the ones that you want users to associate with your content.
- Use TikTok’s search bar to find popular tags. Without typing anything, it should show tag recommendations for your account.
- Check TikTok’s Creative Center to see recent trends. These show you the sweet spot of different industries that you’ll want to target.
- Don’t overanalyze which hashtags will work. Smaller ones can still bear fruit months and even years after you post.
Finding the best hashtags for TikTok involves using the algorithm in whatever way you can. But you still have to focus on making great content. At snsflow.com, our organic follower service helps your TikTok account find its audience.
You’ll have more success on TikTok if your whole social media plan is firing on all cylinders. Try snsflow.com today to see how a TikTok boost can bring your account to the next level.
