Do you want to make money by talking about the products you like? Influencers and other users alike can make a great profit from the right brand deals. If you plan to start affiliate marketing, TikTok is one of the best apps for it.

Affiliate Marketing TikTok Strategies: How They Help

Affiliate marketing is when users promote products and get money for each sale they make. The user will have a special link for their followers to click on. They then get a cut every time someone else uses this link to make a purchase.

Influencers of any size are essential for online brands. In fact, nano-influencers have the highest IG engagement rate, according to EMARKETER and a study conducted by Captiv8. 

Brands now know follower count isn’t everything – and this holds true for TikTok. This means you don’t need 100,000 followers to sell consumer products. However, you won’t be able to charge as much per item.

If you have a small following, brands might be more likely to use affiliate marketing. This is a far lower risk for them, and it is one that still uses your engagement rates to get results. However, you won’t see a single cent unless your followers start buying with your affiliate links.

TikTok’s unique format could help you push beyond your network. If your content gets plenty of engagement, it’s sure to reach the For You page. This will then help you get a lot more organic traffic on your posts — and possibly more sales.

Can You Do Affiliate Marketing on TikTok?

There are no rules against being a TikTok brand affiliate. In fact, the app encourages it and even integrates these programs into its own storefront. It’s still possible to have an outside deal with a seller, so long as you disclose it.

An affiliation will only work out if you can get people to view your content. Even if nobody in your circle clicks your affiliate URL, their engagement pushes your videos to others who might. You should still use your target audience as a good benchmark for the groups you want to target.

Expanding on this, TikTok generally skews younger users. The products you pick should be those that can appeal to younger audiences. 

You’ll also only get engagement from your followers if they’re at least vaguely interested. Anyone can start affiliate marketing on TikTok. But you’ll only make a mint by following the right steps.

How To Do Affiliate Marketing on TikTok

There’s no foolproof plan for getting commissions. However, the same main steps will follow you through any brand partnership. Here’s how to run a TikTok affiliate scheme that works out for everyone.

1. Find a Brand Partner

Becoming an official TikTok Shop Affiliate will help connect you with companies in every field. To do this, you’ll first need to get permission to sell in the TikTok shop. You can also reach out to brands directly — even the ones that don’t use TikTok.

2. Negotiate With the Brand’s Network

Larger firms usually have special staff to speak with influencers on TikTok and affiliates. They may choose which products you sell or set your rate for sale, for example. You should always work to build a good relationship with your affiliate network and their reps.

3. Create Your Content

Plan the video as soon as you know the product you’ll be selling. Consider a vlog that lets you show an item’s key features (directly or indirectly). This may be a makeup tutorial where you talk about how a product helps your look come together.

4. Add the Links

Be sure to add the affiliate link to your video’s caption. Forgetting this step could sink your whole deal. You can even add it to your TikTok bio and promote it on other platforms. Every single click or sale will matter for your bottom line.

5. Share Your Post

Make sure to add three to five high-impact hashtags in your caption. Once you do this (and every other detail’s in order), share the vid. Now that you know how to do affiliate marketing on TikTok, you should also consider a series of follow-up posts for even better results.

Is Affiliate Marketing on TikTok Without Showing Your Face Worth It?

You don’t need to give up your privacy to be a TikTok marketer. So long as you can set up great posts that get sales, that’s what matters. You might have a face-to-face talk with the brand rep, but this can be over a video call. This is just so they can get to know you and discuss your interest in their products.

However, TikTok is a social platform. Showing your face might help you build a rapport with your viewers. If you do keep your face out of the vids, try to add a voiceover. On-screen text and clips of the product in action can only help so much.

You can get great results in any format, so long as your personality shines through. This is what people ultimately use these apps for. Whichever way makes you most comfortable will help you make killer content that shows off the product.

What Is Amazon Affiliate Marketing on TikTok?

Amazon’s Associates program is the retail giant’s own spin on affiliation. If you sign up for it, you can promote Amazon products on your TikTok account. 

However, there are two main conditions for this. Specifically, you’ll need an active, public social channel and a good engagement rate. So, if your TikTok is not getting views, this may be an issue.

If you fit the bill, sign up and wait for them to accept you. Every item you sell will have a different price — but you can choose what to promote. However, you’ll need to make at least three sales within your first six months. If you don’t, Amazon will close your affiliate account.

This affiliate program also has certain rules for you to follow, such as:

• You’ll have to disclose that you earn money for each sale.
• You can’t lie about the product or exaggerate its features.
• Avoid mentioning prices. These could change at any time.
• Your account should never post explicit or harmful content.
• Don’t use an Amazon affiliate link offline or through email.

If you’re able to follow these, you can set up Amazon affiliate marketing on TikTok right away.

Frequently Asked Questions

How do I find an affiliate on TikTok?

If you have a TikTok business profile, set yourself up on the TikTok shop. In the Seller Center, click on Affiliate and Get Started. You’ll then be able to connect with people who fit your brand.

Can I use paid ads on affiliate posts?

TikTok’s paid ads can help you show up to more social profiles. This may seem at odds with your goal of making money. However, if you’re careful (and lucky!), you can double your returns.

Can you do affiliate marketing on TikTok without a business account?

Only business profiles can put a link in their bio — but there are ways around this. For example, you could tell your followers to go to a certain site. They could then add a coupon code that is specific to you. However, a link in your bio would make things easier.

Which product types suit faceless affiliate marketing?

Affiliate marketing on TikTok without showing your face can limit your collab options. It’s hard to demo makeup or hair products without being on camera, for example. Tech and home products are often easier to show off. However, your hands might still be visible.

Earn on TikTok Through Affiliate Marketing Strategies

Once you figure out your affiliate marketing TikTok strategy, the platform can help you earn money with every video. If you plan to do this on Instagram, you can always use snsflow.com’s paid followers.

Our network of real profiles will boost your IG engagement rates right away. This makes it easier for buyers to find you while scrolling. Use snsflow.com today to invest in your Instagram account’s success.